Deb Never has proved one of Gen Z’s most unique talents. Born to Korean parents in the Pacific Northwest, she first earned her stripes in local grunge bands, before forging her own path - and sound - when relocating to Los Angeles. Early releases like the House on Wheels EP soon saw Deb land formidable co-signs from her peers, with Never opening for the likes of Tommy Genesis and Dominic Fike. Her success grew, and so did her list of collaborators (Kenny Beats, Brockhampton) as well as those who took on as a supporting act (Omar Apollo, slowthai). When lockdowns struck in 2020, Never further honed her songwriting craft, which led to two projects: Intermission, made in support of frontline healthcare workers, and Where Have All The Flowers Gone? (2021), featuring tracks made with Michael Percy (Snoh Alegra, Joy Crookes) and Jam City (Olivia Rodrigo, Kelela, Troye Sivan). The latter, with its accompanying short film, displays Never’s talent for visuals, which spills over into the fashion worlds with campaigns for Calvin Klein, Ganni, Burberry, and Givenchy. With these co-signs and accolades, Deb Never stands one of today’s most cultured and compelling stars, always leading where others will follow.